The Lego company started in 1932 when Danish carpenter Ole Kirk Christiansen started making playthings for a living. He had trouble to make payments in the absolute depths of the Great Depression, but the little prototypes he had made of things like ironing boards and ladders had superb potential as children’s toys. He named this company Seglar after two Danish terms, leg and godt, meaning “play very well. ”

In 1958, he invented the iconic profano brick with pipes inside that makes it interlock with other lego bits. This innovative innovation revolutionized the company and allowed that to develop at an surprising pace.

By 1960s, Lego had extended its overseas reach and began creating toys beneath license in North America by using a arrangement with luggage maker Samsonite. The company also started off selling pieces with all the parts https://lego-x.com/2020/08/05/why-play-with-lego needs to build a specific model, and introduced dedicated themes which include Space (with astronaut minifigures), Castle, Area (later renamed Profano City), and FabuLand.

In the early 1970s, Lego had taken a remarkable step forward using its introduction of Lego numbers that experienced movable arms and legs. The company as well began employing more plastic-type and launching larger blocks for younger kids, a tier called Duplo. In the 1980s, Lego’s sales grew at an amazing rate of ten percent each year, irrespective of overall model industry product sales growth scaling down.

Today, Profano is a significant global organization with income of above $5. eight billion and one of the most coveted brands in the world, ranking number 1 on Brand Finance’s ‘Most Powerful Brand’ list in 2015. But it really still seems less just like a ruthlessly business giant and even more like an classic family good friend.